Director of Communications
Department: Impact
Reports To: Chief of Impact
Position Summary
The Director of Communications serves as the operational leader of Miracle Flights’ Communications function, translating the Chief of Impact’s strategic vision into integrated communications, marketing, public relations, brand, and storytelling initiatives that advance the organization’s mission.
This position oversees Miracle Flights’ communications ecosystem, including media relations, content strategy, website, social media, email marketing, digital marketing, and brand communications, to increase national awareness, strengthen organizational reputation, and support organizational growth.
Serving as the Chief of Impact’s strategic partner, the Director of Communications leads day-to-day communications execution, manages integrated campaigns, and ensures all external communications consistently reflect Miracle Flights’ mission, voice, and organizational priorities.
Essential Job Functions
Communications Leadership
Provide operational leadership for Miracle Flights’ Communications function by translating the Impact Division’s strategic priorities into integrated communications plans, campaigns, and scalable systems.
Responsibilities include:
- Develop and execute integrated annual communications plans, campaign priorities, and performance measures that advance the Impact Division’s strategic priorities.
- Translate organizational priorities into integrated communications initiatives.
- Ensure consistent messaging, brand standards, and storytelling across all communications.
- Advise the Chief of Impact on communications opportunities, trends, and emerging issues.
- Continuously improve communications processes and operational effectiveness.
Media Relations & Public Relations
Lead Miracle Flights’ media relations efforts to strengthen organizational reputation and increase regional and national awareness.
Responsibilities include:
- Develop, distribute, and follow up on press releases, media pitches, advisories, and other media materials.
- Identify, pitch, and secure earned media opportunities that advance Miracle Flights’ mission and strategic priorities.
- Coordinate media interviews, media logistics, and spokesperson preparation.
- Identify and pursue earned media opportunities that elevate Miracle Flights’ mission.
- Monitor media coverage, maintain media tracking, and recommend proactive public relations opportunities.
- Maintain an editorial calendar of media opportunities, awareness campaigns, and newsworthy organizational milestones.
Community & Strategic Engagement
Lead Miracle Flights’ participation in conferences, community partnerships, and external engagement opportunities that increase organizational visibility, strengthen strategic relationships, and advance the Impact Division’s priorities.
Responsibilities include:
- Develop and manage the annual calendar of conferences, beneficiary opportunities, community partnerships, and external engagement activities.
- Evaluate and recommend external engagement opportunities that align with Miracle Flights’ organizational goals, target audiences, and strategic priorities.
- Coordinate Miracle Flights’ participation in conferences, healthcare events, beneficiary partnerships, community events, and other non-Miracle Flights-hosted engagements.
- Collaborate with the Director of Outreach to maximize relationship-building opportunities with healthcare providers, treatment sites, and strategic partners at conferences and industry events.
- Coordinate communications, marketing materials, promotional assets, and event messaging to ensure a consistent brand presence across all external engagements.
- Develop post-event communications and follow-up plans that maximize visibility, relationship development, and organizational impact.
- Evaluate the effectiveness of conferences and community engagement activities and recommend future participation based on organizational value and return on investment.
Content Strategy & Brand Communications
Lead the development and execution of Miracle Flights’ content strategy, storytelling, and brand communications across all owned channels.
Responsibilities include:
- Develop and oversee organizational content strategy and editorial planning.
- Lead mission-driven storytelling across website, email, social media, digital communications, and other owned channels.
- Develop communications that support earned media, executive visibility, and organizational thought leadership.
- Ensure brand consistency across all communications and marketing materials.
- Partner across the organization to identify and develop stories that advance Miracle Flights’ mission, strategic priorities, and organizational visibility.
- Protect the integrity of Miracle Flights’ voice, messaging, and visual identity.
Digital Communications
Lead Miracle Flights’ digital communications ecosystem to maximize engagement, awareness, and organizational impact.
Responsibilities include:
- Manage Miracle Flights’ website, social media, email marketing, SEO, and digital advertising.
- Optimize digital content for engagement, accessibility, and performance.
- Manage digital communications calendars and campaign execution.
- Coordinate digital communications vendors and technology partners.
Communications Performance
Use data and performance insights to strengthen organizational communications and support continuous improvement.
Responsibilities include:
- Monitor communications performance across all channels.
- Develop executive dashboards and communications reports.
- Analyze audience engagement and campaign performance.
- Recommend operational improvements based on communications data.
Communications Operations
Manage the operational execution of the Communications function to ensure projects, vendors, and resources support organizational priorities.
Responsibilities include:
- Prioritize and coordinate communications projects and workflows.
- Manage relationships with external vendors.
- Allocate communications resources to support organizational priorities.
- Establish operational processes that improve efficiency, consistency, and quality.
Cross-Functional Collaboration
Collaborate across Miracle Flights to ensure communications support organizational priorities and amplify organizational impact.
Responsibilities include:
- Partner with Philanthropy team to ensure consistent brand representation and communications support for organizational priorities.
- Collaborate with the Director of Outreach to amplify the Healthcare Referral Ecosystem and Family Experience through integrated communications.
- Support Executive Leadership through executive communications, organizational initiatives, and strategic projects.
Additional Essential Functions
- Represent Miracle Flights professionally with media, partners, and community stakeholders.
- Serve as a positive ambassador for Miracle Flights’ mission, values, and culture.
- Maintain the confidentiality of sensitive organizational information.
- Participate in organizational planning, leadership meetings, and cross-functional initiatives.
- Travel as required.
- Perform additional duties as assigned in support of the organization’s mission and strategic priorities.
Education & Experience
Preferred qualifications include:
- Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field.
- Five or more years of experience in communications, marketing, public relations, or brand management.
- Experience leading integrated communications and media relations initiatives.
- Experience managing digital communications and content strategy.
- Nonprofit or mission-driven communications experience preferred.
Skills & Competencies
- Successful candidates demonstrate:
- Exceptional written, verbal, and storytelling abilities.
- Strategic communications and campaign management expertise.
- Media relations and public relations experience.
- Strong organizational and project management skills.
- Digital communications and content strategy expertise.
- Ability to translate strategic priorities into operational execution.
- Analytical thinking and data interpretation.
- Collaborative leadership and relationship-building skills.
- Adaptability and continuous improvement mindset.
- Commitment to Miracle Flights’ mission and values.
Measures of Success
- Success in this role is demonstrated through:
- Increased national awareness and earned media coverage.
- Consistent brand and messaging across all communications.
- Growth in digital engagement and audience reach.
- Effective execution of integrated communications campaigns.
- Strategic participation in conferences and external engagement opportunities that increase visibility and strengthen key relationships.
- Strong cross-functional collaboration in support of organizational priorities.
Salary: Compensation starting at $75,000 annually, commensurate with experience.
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, any contractual agreements, and business or organizational needs. The range listed is just one component of Miracle Flights’ total compensation package for employees.
Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
What we Offer
- Comprehensive benefits package, including medical, dental and vision coverage.
- Generous PTO, because we know rest fuels purpose.
- A front row seat to life changing moments: every day you’ll help a child reach the care they need to survive and thrive.
- On-site and virtual work opportunities that support how our team operates best.
- A collaborative team where the mission isn’t just on the wall, it’s in the work every day.
- Meaningful community connections that extend beyond the office: donor events, partner activations, and opportunities that connect you to the heart of our mission.
Equal Opportunity Statement
Miracle Flights is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state, or local law.
About Miracle Flights
For 41 years, Miracle Flights has provided free commercial air travel for children ages 0–17 who need specialized medical care far from home. Through financial-need eligibility, we connect families with board-certified medical providers and accredited treatment facilities across the United States. Since 1985, Miracle Flights has covered more than 100 million miles, helping families reach the care they need.
Please submit your resume along with a thoughtful cover letter outlining your interest and qualifications to [email protected]
